VOL. 01 — NEW YORK

NEW YORK, IN SCENTS.

Candles inspired by the places, people, and moments that make New York feel like New York.

Brand statement

Some cities have a smell. New York has memories.

Every candle in the collection is an olfactory snapshot of a very specific moment, place, or night. No generic city scent. No souvenir shop. New York Minutes and New York Feels, captured in scent.

Featured collection

VOL. 01 — NEW YORK

New York Minutes

The moments that happen.

11PM — PASTRAMI ON RYE

NYM—001

11PM — PASTRAMI ON RYE

$48

Toasted Rye · Pepper · Smoke · Amber

2AM — PIZZA SLICE

NYM—002

2AM — PIZZA SLICE

$48

Charred Dough · Basil · Oregano · Olive Wood

7PM — ESPRESSO MARTINIS

NYM—003

7PM — ESPRESSO MARTINIS

$48

Espresso · Cacao · Vanilla · Orange Peel

New York Feels

The moments you remember.

REGRETS FROM THE LES

NYF—001

REGRETS FROM THE LES

$48

Leather · Incense · Rain · Dark Amber

CRYING ON THE SUBWAY

NYF—002

CRYING ON THE SUBWAY

$48

Rain · Iris · Mineral · Clean Musk

CENTRAL PARK KISS

NYF—003

CENTRAL PARK KISS

$48

Linden · Wet Grass · Jasmine · Skin Musk

The concept

EVERY SCENT IS A MEMORY.

Not landmarks. Not souvenirs. The moments in between. 11PM pastrami on rye. 2AM pizza slice. Regrets from the LES. Central Park kiss. We bottle the New York you remember.

11PM PASTRAMI ON RYE

A late-night combination of warm rye, sharp mustard, and savory smoke that feels like the city after midnight.

REGRETS FROM THE LES

Bitter coffee, cigarette smoke, and the ache of an edge-of-the-city evening you keep replaying.

Scent stories

New York Minutes & Feels.

Tiny moments and emotional turns. The midnight bite, the subway confessional, the city when it feels too much and everything at once.

11PM PASTRAMI ON RYE

Warm deli rye, mustard spice, and the quiet satisfaction of a meal that belongs to the night.

2AM PIZZA SLICE

Thin crust, tomato heat, and the smoky edge of an order that always tastes better after midnight.

REGRETS FROM THE LES

Cigarette smoke, bitter coffee, and the soft ache that comes with walking home too late.

CRYING ON THE SUBWAY

Metal rails, floral perfume, and the raw humidity of a moment no one else knows.

Share your moment

Share your New York moment.

Tell us the scent, street, or late-night memory that feels like New York to you. We’re collecting the small scenes, smells, and feelings that make the city feel unforgettable.

Why New York?

Why New York?

The founders wanted more than a city scent. They wanted to bottle the emotional experience of living here—the small, specific moments that feel like home, and the nights that stay with you. Each candle is designed to feel intimate, editorial, and unmistakably New York.

Get the next memory

New scents, secret locations, and occasional reasons to stay out past midnight.